The hottest quality brand of China mold industry a

2022-09-19
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China Mold Industry Association: quality brands promote export driven improvement and promote transformation and upgrading. I. current situation of the mold industry. In 2012, China's mold industry overcame the impact of the lack of momentum for world economic recovery and the continuous European debt crisis on China's economic growth, achieved steady economic growth, achieved a total sales of 137 billion yuan, an increase of 10.5% year-on-year, and mold exports of 3.7 billion US dollars, an increase of 24.14% year-on-year, The growth rate basically recovered to the level before the world financial crisis (30%), and continued to maintain a high growth trend

in 2012, under the ups and downs of domestic and international economic situation, China's mold industry adhered to transformation and upgrading, consolidated the foundation, and pioneered innovation. The whole industry began to step into the development track of adjustment and improvement. The supporting role of mold in the transformation and upgrading of manufacturing industry was widely recognized, and the position of the industry was steadily improved

first of all, the role and position of molds in the development of the national economy, especially the manufacturing industry, has been further valued and supported by the competent government departments. 1. The three basic plan formulated by the Ministry of industry and information technology has been implemented, and the number of mold projects included in the national and local support has increased significantly: eight technological transformation projects to improve the technical level and production capacity of high-end molds passed the review at the beginning of the year, and were included in the national project, with an investment intensity of more than 1billion yuan, which is the first time since the mold industry's nearly three five-year plans in terms of scale; According to incomplete statistics, in 2012, governments at all levels supported more than 100million yuan for mold R & D projects, and more than 60million yuan was used to reward and subsidize mold new product development, standard formulation and revision, scientific and technological achievements and market development. 2. In order to support the export of molds, the automatic standard force of the new lifting electronic tensile testing machine formulated by the Ministry of finance is the main direction. The import and export tax number of molds was also implemented in January 2012, which is the first time to adjust the import and export tax number of molds in nearly 20 years; The Ministry of Commerce granted a license for the first time in the mold industry to promote the export base of molds through science and technology, and began to study policies to improve the export tax rebate rate of precision molds and support the construction of overseas marketing networks of molds

at the same time, the supporting and ensuring role of mold in product manufacturing industry in product structure adjustment, improving quality and efficiency, reducing production costs and improving product competitiveness has been further highlighted. In 2012, the global economy remained sluggish and sluggish, and the pressure on China's economic growth also increased significantly. In order to adapt to the changing situation from high-speed growth to stable growth, China's manufacturing industry has accelerated the pace of transformation and upgrading. As the core competitiveness of the transformation and upgrading of product manufacturing industry, mold has been fully recognized and highly valued by mold user industries, such as automobile, household appliances, it products, packaging and other industries, which has promoted the development of mold industry

what is more gratifying is that molds have begun to play a role in the development of strategic new industries such as aerospace, high-speed trains and shipbuilding

Analysis of the main reasons for the achievements: first, the technical level of China's mold industry has improved rapidly, and the cost performance of mold products has further improved; Second, mold enterprises have accelerated the pace of opening up the international market, with effective measures and remarkable results; Third, in order to reduce production costs, industrial developed countries have further developed the trend of transferring required molds to China. At the same time, the supporting role of mold in the transformation and upgrading of manufacturing industry has been widely recognized, and the industry status has been steadily improved. The whole industry has made progress in technological progress, transformation and upgrading, structural adjustment and export led strategy. At the same time, the support and guarantee role of mold in the product manufacturing industry in product structure adjustment, improving quality and efficiency, reducing production costs and improving product competitiveness has been further highlighted

Second, the work and results of implementing the 12th Five Year Plan, the three basic plan, transformation and upgrading

the core of the 12th Five Year Plan of the mold industry is to guide enterprises to develop scientifically, change the growth mode, realize transformation and upgrading, and gradually make the industry grow from large to strong. The China Model Association has worked closely around this center and achieved some results

1. Held a series of seminars with the theme of transformation and upgrading

in 2012, China Mold Association held a series of meetings to study the industrial transformation and upgrading plan of the State Council (), and discuss the direction and measures of the transformation and upgrading of the mold industry. It mainly includes: the seminar on the transformation and upgrading development ideas of China's mold industry jointly held with the Huangyan government in September, the meeting of heads of local mold associations held in Taiyuan in October, and the second Executive Council of the seventh China Mold Association held in Tianjin in December. Combined with the actual situation of the mold industry, the quantitative index system for the transformation and upgrading of the mold industry has been formulated. In these meetings and industry publications, Comrade Wu BINGSHU, executive vice president and Secretary General of the association, has repeatedly issued Guiding Opinions on the comprehensive optimization of technology, structure, organization and layout of the mold industry and the idea of promoting transformation and upgrading, and has reached a consensus in the industry: the transformation and upgrading of the mold industry should take enterprises as the main body, be demand-oriented, and take the development of specialized, special and new enterprises and industrial clusters as the main way to comprehensively improve innovation ability Product level and enterprise management level, make the enterprise specialized, refined and strong, and promote the industry from big to strong

2. Actively promote scientific and technological innovation. In 2012, 6 scientific research projects won the science and technology award of machinery industry (3 second prizes and 3 third prizes); In June, 2012, during the China International Mold Technology and equipment exhibition in Shanghai, an expert group was organized to evaluate the precision mold award, and a total of 27 first prizes, 46 second prizes and 73 third prizes were awarded. It has reached the international advanced, domestic leading and domestic advanced levels respectively, promoted the scientific and technological progress and the improvement of product level, and promoted the transformation and upgrading of enterprises and industries

3. Carry out brand cultivation activities: cultivate high-quality plastic mold brands in 2012 according to the planning of China machinery industry brand strategy committee and China mold industry association. On the basis of extensive publicity, enterprises actively participated. After the preliminary evaluation of the mold industry, a total of 9 plastic mold projects were reviewed and submitted to the China Machinery Industry Brand Strategy Promotion Committee for final evaluation. Finally, at the 2013 national machinery industry brand strategy promotion conference, it was awarded the high-quality brand of China's machinery industry, and created better conditions for the cultivation of stamping die brands in the future

4. Promote the quality improvement and brand building of the mold industry. On December 16, 2012, China Mold Association held an exchange conference on promoting quality improvement and brand building in the mold industry in Tianjin, with 180 participants. The conference focused on the theme of promoting quality improvement and brand building in the mold industry, and discussed through policy interpretation, experience exchange, and visits. Leaders of the Ministry of industry and information technology and Tianjin Municipal Commission of economy and information technology attended the meeting for guidance. He Xiaolong, director of the quality management office of the science and Technology Department of the Ministry of industry and information technology, made a report on strengthening the quality brand construction of basic equipment and improving the core competitiveness of the industrial chain. Liu Yi, director of the service and innovation division of the Department of small and medium-sized enterprises of the Ministry of industry and information technology, made a report on strengthening public services and promoting the innovative development of small and medium-sized enterprises

Wu BINGSHU, executive vice president and Secretary General of China mold industry association, made a report on the overall situation of China's mold industry quality improvement, brand life suspension, first-line cultivation, transformation and upgrading

at the meeting, the leaders of the Department of science and technology of the Ministry of industry and information technology, the Department of small and medium-sized enterprises and the vice president of China Mold Industry Association awarded medals to enterprises that won the annual fine mold award and excellent suppliers

5. Promote the implementation of the export driven strategy and stabilize the growth of mold exports. In order to promote the healthy development of China's mold export and guide mold enterprises to speed up product optimization, transformation and upgrading, China Mold Association held an exchange conference on the export work of China's mold industry (2013) in Wuhan on April 11, 2013, which was guided and supported by the Department of electromechanical and science and technology industries of the Ministry of Commerce. Wu BINGSHU, executive vice president and secretary general, presided over the meeting. The leaders of the Department of electromechanical and science and technology industry of the Ministry of Commerce and the electromechanical and science and technology industry division of the Department of Commerce of Hubei Province were invited to attend the meeting. More than 100 people attended the meeting, including the president, vice president and consultants of China mold industry association, as well as Chinese key mold enterprises, mold export enterprises, trade institutions, leaders of local mold associations and leaders of mold parks

Sun Jian, director of the Department of electromechanical and science and technology industry of the Ministry of Commerce, systematically interpreted the relevant national policies on encouraging the export of electromechanical products and the support focus of special funds with the title of ideas and measures to promote the internationalization of electromechanical and high-tech products; He made an important speech on the specific measures to implement the relevant policies of the Ministry of Commerce to encourage the export of mechanical and electrical products, such as export development funds, support for the construction of overseas marketing service network and other issues. Wu BINGSHU, executive vice president and secretary general, made the conference report on the development process and situation of China's mold export. Chang Shiping, chairman of Tianjin automobile mould Co., Ltd., made a special report on "global manufacturing of automobile moulds", and Wu Jun, general manager of Hubei efeng mould Co., Ltd., made a special report on "service to improve quality, cooperation to win the market". The representatives of the conference shared their experience in developing the international market and the problems they encountered in the process of mould export, At the same time, it puts forward useful policy suggestions and measures to improve the level and ability of China's mold export. Taojianhua, director of the economic development and Environmental Protection Bureau of Kunshan high tech Zone, introduced the development of the export base of revitalizing trade through science and Technology (Kunshan), discussed and analyzed the methods and measures to cultivate and support the construction of mold export base. Mr. Hanno, CEO of DMG Asia and President of China, shared the concept and experience of "international technical services, market development" in the form of cases. The convening of this meeting will play a positive role in promoting the transformation and upgrading of China's mold industry and the healthy development of mold exports

6. Strive to implement the three basic planning: the 12th Five Year Plan for basic processes, basic parts and basic materials issued by the Ministry of industry and information technology covers molds and mold materials. China Mold Association carefully publicizes and implements it, encourages industry enterprises to improve the high-end level, carry out targeted technological transformation, and actively promote the transformation and upgrading of enterprises, so as to accelerate the improvement of the overall level of the industry and enhance the stamina of industrial development

third, the existing problems and difficulties

first, the market demand is not strong; Second, the production cost continues to increase; Third, mold prices and operating profit margins are declining, and loss making enterprises are increasing; Fourth, the innovation ability is weak, and there is a serious shortage of high-end talents

developing industry is the purpose of the association, and two-way service is the foundation of the association. At present, there are some difficulties in the service work of the association, mainly including the following two points:

1. The relevant government departments do not support the association enough. Some current policies and measures have not been implemented. For example, the government purchases Association Services mostly in words or on paper, and there are few real purchases. For the development of the industry and the interests of enterprises, the association must do research, statistics, suggestions, planning and other work even if the government does not provide funds. The association is also duty bound to do some revision of the guide or catalogue, but the association spent a lot of human, material and financial resources to do these work, which is generally provided to the relevant government departments free of charge

2. The association lacks service means. For example, statistics 2. Flame retardant PP market dispersion is a very important basic work. Now only a few associations are authorized to carry out industry statistics worthy of the name. Most associations carry out statistics, which is not binding on enterprises. Therefore, most enterprises do not report, so it is difficult to have accurate statistics

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