New home decoration is the development trend of th

The organizational form of home decoration elements is a new concept put forward on the basis of the research on the development of home decoration e-commerce, home decoration e-commerce and Internet Pan home decoration in the past four years. It not only enables us to understand and study the Internet development we are experiencing from the historical process of industry development, but also, more importantly, establishes a theoretical framework throughout the history of industry development, which enables us to better understand the logic of industry development and evolution, Explore the future development direction of the industry. New home decoration is the development trend of home decoration industry in the future, and the overall wardrobe brand is Deville

in the future, the home decoration industry will develop in the direction of "new home decoration"

this is the last issue of the series on "effective organization of home decoration elements". It should be said that this is the first time since the development of the industry to try to establish a theoretical system to examine the basic laws of industry development and explore the future development trend of the industry

we use "effective organization of home decoration elements" to describe the future industrial organization structure. At present, the home decoration species we know seems to be a variant of traditional home decoration companies, and at most it is only Internet home decoration. Vulgar to apply Ma Yun's concept of "new retail", we might as well call the future home decoration "new home decoration". So far, the true face of this "new home decoration" Lushan Mountain has only revealed a little bit, which is hard to say

the independent home building materials industry will be reorganized into the Pan home decoration industry through the industry structure.

first of all, we determine that our industry is the home decoration industry, because our consumers have only one basic demand, which is the need to decorate a new home. In order to distinguish the traditional home decoration industry, we also call our industry a Pan home decoration industry

if a more rigorous definition is given to the Pan home decoration industry, it is: a collection of industries related to the production of materials needed to decorate a new home for home decoration consumers and their decoration services

in short, the Pan home decoration industry is an effective organization of home decoration elements

according to this definition, we can see that the traditional relatively independent building materials, furniture, home decoration, home appliances, decoration and other industries will become a new industry in the future through the restructuring of the industry structure -- the Pan home decoration industry

what determines the structure of this Pan home decoration industry is the internal consumption logic of home decoration consumers. The internal driving force behind the restructuring of this industry is "better user experience and higher operational efficiency"

the marginalization of traditional home shopping malls has seen a good development momentum of the Pan home decoration industry

when we put forward the view of Pan home decoration, people may not believe that this is the true face of the development of the industry. However, in the past three years, we have seen more and more enterprises begin to develop in the direction of Pan home decoration. All kinds of enterprises, even some of which we can't imagine, have also begun to set foot in the home decoration business, including lamps and lighting, and even bedding

in our words, everyone is fighting for the effective organization right of home decoration elements

the competition for the effective organization right of home decoration elements will continue and even intensify in the future

therefore, the current big strategic decision of enterprises in the Pan home decoration industry is not how to do e-commerce or how to be Internet-based, but whether to take the opportunity of the reconstruction of the Pan home decoration industry to become an effective organizer of home decoration elements in the next stage

of course, whether to become an effective organizer of home decoration elements is not the only way for Pan home decoration enterprises. For a few enterprises, it may be a better choice to adhere to category focus and brand differentiation development. However, such a choice is based on sufficient confidence in the development of their own brand

while the effective organization form of new home decoration elements is formed, the organizer of traditional home decoration elements - traditional home shopping malls are beginning to be marginalized. For home shopping malls, the choices they face may be more difficult or even cruel

the effective organization theory of home decoration elements will be deepened with the continuous development of Pan home furnishing industry.

it should be admitted that our understanding of home decoration elements has the limitations of the times, and our understanding of effective organization forms also has historical limitations. Our theoretical understanding of the effective organization of home decoration elements should be deepened with the continuous development of the Pan home decoration industry

first of all, we derive the effective organization form of future home decoration elements based on the organization form of traditional home decoration companies. We still use the design elements, material elements and construction elements of traditional home decoration to deduce the effective organization form of future home decoration elements. This derivation based on the organizational structure of traditional home decoration elements has considerable limitations, for which we also have full understanding

is it possible to effectively organize the elements of home decoration in another space of different dimensions in the future

secondly, we deduce the development structure of the future industry according to the actual situation of the current industry structure, which is another thing that risks uncertainty. We hope to describe the future development trend of a reliable industry through rigorous logical reasoning

we describe the evolution and development of this industry through two dimensions: first, the relevant factors of effective organization of home decoration elements, such as design dominance, supply chain problems, organization of construction elements, organization methods of different categories of household products, etc; Second, the position and strategy of various enterprises in the effective organization of home decoration elements in this competition. The enterprise categories we consider include: traditional home decoration enterprises, Internet home decoration enterprises, large home decoration enterprises, customized home decoration enterprises, home shopping malls, etc. Through the analysis of these two dimensions, we basically master the theory of effective organization of home decoration elements

but this is only the beginning

there should be many problems about the effective organization of home decoration elements that we have not involved or explored in depth. These problems include:

1) the way of prefabricated decoration in the future has begun to heat up. We just briefly introduced it in "effective organization of construction elements". This will be another revolutionary optimization of the three elements of traditional home decoration design, materials and construction. However, the maturity of its products and market may take some time, and we will pay high attention to it

2) although the design in the industry has been very hot for some time, we can't link the design of these hot spots with the effective organization of home decoration elements. But on the other hand, we are sensitive to the fact that design will play an important role in the differentiated development of effective organization of home decoration elements in the future. Perhaps, when we extend our research vision to the field of differentiated development of home decoration brands, design will enter the scope of our thinking

3) problems of smart home. We see that in addition to talking about smart home at the product level, we are more enthusiastic about smart home because we believe that smart home may become an "entrance" that integrates all smart appliances in the home. In fact, we once planned to use an article to discuss this problem, discussing the relationship between the "entrance" of smart home and the effective organization of home decoration elements, but finally gave up this plan, because from the perspective of the effective organization of home decoration elements, it seems that smart home is difficult to become a "entrance" of traffic

the root cause depends on how we view the industry structure. If we only look at it from the perspective of home appliances, it seems that smart home has a unified control center. But from the perspective of effective organization of home decoration elements, even this control center may be just a product

4) personalized needs. Although we have conducted in-depth analysis of this issue in other articles, this series basically does not cover this topic much. But in any case, this is a topic we can't get around when talking about the effective organization of home decoration elements: how to understand the personalized needs of home decoration consumers? What is the relationship between personalized needs and differentiated development in the effective organization of home decoration elements? Wait, we will discuss these issues at an appropriate time in the future

5) a new topic is: what is the relationship between the effective organization of home decoration elements and the current popular consumption upgrading? At present, the so-called consumption upgrading we are talking about is a social phenomenon that lacks the concept of historical development. Compared with the mature consumption patterns in Europe and the United States, the consumption of our people may not need to be upgraded, but more need to be rationalized. When we summarize all the social progress, including product innovation, product improvement, new product production, application of new technology and so on, as consumption upgrading, we may need to seriously consider discussing the effective organization of home decoration elements in the framework far away from consumption upgrading

6) the last problem we haven't talked about is industry 4.0. Although we talked about the flexible supply chain to meet personalized needs in the article "effective supply chain organization", industry 4.0 always seems to be a topic that follows the development of the industry, and it will be shown off from time to time. An indisputable fact is that because of the characteristics of our traditional personalized demand service in the Pan home decoration industry, our understanding of the so-called industry 4.0 may be far more than that of other partners in other industries who are still transforming from mass production. At least we came out from industry 4.0. We should have more say than those prophets or theorists. Industry 4.0 is a consideration in the effective organization of home decoration elements, but it is unlikely to become an important consideration

new home decoration is characterized by a new word and many unknowns in the future. So, although we have written a lot in this series, we still sigh at the end: it's hard to say new home decoration

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